Kroger Expands Home Chef Meal Kit Offerings to New Stores |
Kroger has announced that Home Chef meal kits will now be available in 500 additional Kroger stores across the country Kroger continues to redefine the customer experience and provide new ways to shop for prep and cook meals through exciting brick-and-mortar and digital experiences Robert Clark Krogers senior vice president of merchandising said in a press release Last October Kroger introduced Home Chef retail meal kits and were now expanding to add the easy-to-prepare recipes to hundreds of new locations providing convenient access to the meal solution at more than 700 stores We look forward to the continued growth of Home Chef in 2019 through expansion and new products Last May Kroger announced a merger with Home Chef the countrys largest private meal kit company The initial transaction price was 200 million with future earnout payments of up to 500 million over five years dependent on certain milestones Home Chef is proud to continue our evolution toward becoming more than a meal kit delivery brand said Pat Vihtelic Home Chefs founder and CEO With continued innovation and personalization we are providing customers with more ways to enjoy fresh delicious meals that align with their individual tastes Home Chef retail meal kits are currently available in Krogers Family of Stores across multiple markets including Illinois Marianos Kentucky Kroger Michigan Kroger Ohio Kroger Cincinnati and Wisconsin Pick n Save and Metro Market By the end of February customers will also be able to purchase Home Chef retail meal kits in Arizona Frys and Smiths California Ralphs Colorado King Soopers Idaho Montana Nevada New Mexico Utah Wyoming Smiths Indiana Kroger Ohio Kroger Columbus Oregon and Washington Fred Meyer and QFC Tennessee Kroger Nashville and Texas Kroger In addition Home Chef announced the launch of a customizable meal kit feature for online orders so that customers can easily change and upgrade recipe ingredients LATEST INSIGHTS Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation thats reshaping the payments and commerce ecosystem Check out the latest PYMNTS Faster Payments Tracker