AEVI CEO: 2018 Was the Year of Changing |
Mike Camerling CEO of AEVI contributed the following piece as part of PYMNTS 2018 year-end eBook We cannot call 2018 a Year of Change for that would imply that we completed a journey Rather we are changing and are still in the early stages of a transformation of the payments industry that is gathering speed and far from over It is a process that is going to take two to three years to play out and once it does it likely will set us up for a new wave of even greater innovation In February Ingenico announced its Android-based payment platform Following similar moves by Verifone and PAX this signaled recognition by the legacy terminal companies that the industry is transforming from its traditional focus on hardware to a more open approach to software and services-based merchant payment solutions We are turning the corner on an era in which industry leaders competed based on proprietary hardware differentiation In truth there was little differentiation and the hardware was most effectively locking in customers and making it difficult to switch Terminal vendors grew through acquisition rather than innovation as a result their numbers dwindled in a pattern remarkably similar to the mainframe computer industry of the 1970s and 1980s and customers had fewer and fewer choices As digital transformation sweeps through industry after industry choice openness and flexibility are the key elements to success Mini computers and PCs forever loosened the chokehold of mainframe computing Blockbuster gave way to Netflix Brick-and-mortar booksellers are diminished by Amazons new distribution model Newspaper classified ads are a dying breed as the internet offers a more cost-effective more immediate channel for the Help Wanted and For Sale listings Now it is time to turn our backs on proprietary payment device lock-in that stifles innovation and inhibits the ability of acquirers and merchants to shape their own digital strategies Where those strategies will lead is still unclear to many but no one can afford to ignore the changes that eCommerce has brought to traditional brick-and-mortar retail Acquirers and merchants must be free to boldly experiment but most small to medium-sized merchants have scant resources or time to commit to the effort They need payment solutions that are able to integrate countertop payment seamlessly with other functions such as delivery or appointment booking online ordering and in-store pickup loyalty and discount redemption If existing solution providers cant help them do this then they have no choice but to seek out alternatives and open their arms to upstart suppliers who are intent on disrupting the existing order Consumers are far ahead of merchants in the adoption of digital technology Merchants must race to catch up or risk falling so far behind they will never recover Acquirers must provide merchants with the tools and services to accommodate those consumers Providers must offer solutions that enable next-generation acquirers to become true value-add service providers who can innovate quickly efficiently and profitably B2B companies in the payments space must adopt a B2C mentality Solution providers must be willing to let go of older business practices in favor of constantly and pleasantly surprising customers Change is not a one-and-done phenomenon Instead we are in the process of changing and it is very exciting LATEST INSIGHTS Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation thats reshaping the payments and commerce ecosystem Check out the latest PYMNTS report on how QSRs are doing when it comes to innovation