Holiday Survey Reveals Consumer Shopping Habits This Season |
MOUNTAIN VIEW Calif-- BUSINESS WIRE --With the holiday season now in full swing consumers say they are flocking online to buy everything from holiday gifts to groceries according to a holiday survey 1 by Quotient Technology Inc and its popular savings app Couponscom More than 27 of those surveyed said they plan to buy groceries online for their holiday dinners with 63 saying they plan to shop online or mostly online for holiday gifts And whats causing the most anxiety this holiday season The thought of spending too much money As people plan to buy their groceries online for delivery or picking up at the store saving money is definitely top of mind Per Quotients holiday survey 74 said they will use digital coupons when buying groceries online compared to 17 who said they wont use coupons and 9 who plan to use paper coupons When asked why they use digital coupons for groceries 69 said digital makes it so easy to save The holiday season is the perfect time to become a savvy shopper by using simple money saving tools and strategies said Jeanette Pavini savings expert with Couponscom Groceries are one area where you can save hundreds of dollars by simply buying what is on sale and combining that with coupons from your savings apps all from your smart phone Another perk saving money can reduce your stress this season While the holiday season is a time of joy it can also come with stress Spending too much money 38 is the number one cause of holiday anxiety according to Quotients holiday survey followed by shopping for the perfect gifts 20 planning shopping and cooking holiday dinners 16 and then socializing with family and friends 14 Not surprisingly shopping online for holiday gifts is a preference for many 24 said they will only shop online and 39 will mostly shop online This compares to 15 planning to shop only in-store and 22 expecting to shop mostly in-store Convenience 34 was the number one reason to shop online followed by 20 who believe they find the best gifts both online and in-store and 15 who said theres more choices online For in-store shoppers 16 enjoy the fun of shopping in-store and 15 want to touch and feel the products Other holiday findings Who will shoppers spend the least amount of money on to buy a holiday gift More than 16 will spend the least on their friends and 14 will spend the least on their significant others brothers and sisters and co-workers which all tied for second When do shoppers think the best deals are for holiday gifts While most respondents cited Black Friday and Cyber Monday as the best days for deals 27 said smart shopping wins out as a way to get great deals on holiday gifts year-round So how are people feeling about the upcoming year Fifty-two percent say they are more confident about their personal finances than last year while 25 feel the same confidence level as last year and 23 feeling less confident Why Thirty-one percent said they have good jobs followed by 21 who already have money saved Seventeen percent surveyed are buried in student debt To start saving today and reduce holiday anxiety download the Couponscom app About Quotient Technology Inc Quotient Technology Inc NYSE QUOT is the leading digital promotions media and analytics company using proprietary data to deliver personalized digital coupons and ads to millions of shoppers daily Our core platform Quotient Retailer iQ connects to a retailers point-of-sale system and provides targeting and analytics for consumer packaged goods CPG brands and retailers Our distribution network also includes our Couponscom app and website thousands of publishing partners and in Europe the Shopmium mobile app We serve hundreds of CPGs such as Clorox Procter Gamble General Mills and Kelloggs and retailers like Albertsons Companies CVS Dollar General Kroger and Walgreens We operate Crisp Mobile which creates mobile ads aimed at shoppers and Ahalogy a leading influencer marketing firm Founded in 1998 Quotient is based in Mountain View California with offices across the US in Bangalore India Paris and London Learn more at Quotientcom and follow us on Twitter Quotient Quotient the Quotient logo Quotient Retailer iQ Shopmium and Ahalogy are trademarks or registered trademarks of Quotient Technology Inc and its subsidiaries in the United States and other countries Other marks are the property of their respective owners 1 Quotient Technology online holiday shopping survey using Survey Monkey with 555 respondents aged 18 44 throughout the United States