Cardlytics Adds Nearly 4 Million Consumers to It Rewards Platform, but Forecasted Revenues Fall Short |
Rewards platform provider Cardlytics Inc on Tuesday reported its user base and revenue per active user grew in the third quarter but the company nonetheless trimmed its full-year revenue forecast The companys primary product Cardlytics Direct provides merchant-funded rewards programs distributed through financial institutions online and mobile-banking sites Cardlytics Direct revenue rose 14 year-over-year to 344 million which helped boost total company revenues 10 to 346 million Monthly active users of offers through banks and credit unions rose 7 to 593 million from 554 million a year earlier Average revenue per user increased 6 to 58 cents from 55 cents in 2017s third quarter The big project on Atlanta-based Cardlytics plate is accommodating new customers from JPMorgan Chase Co the nations largest credit issuer and a leading debit card issuer for which the company has been preparing for months Cardlytics says its enhancing its platform to serve more than 150 million users from all its financial-institution clients We are excited to have begun rolling out Cardlytics Direct with Chase says CEO Grimes We are excited to have begun rolling out Cardlytics Direct with Chase which we expect to significantly increase our financial-institution user base over the next few quarters and further strengthen our ability to deliver impactful and profitable growth for marketers Cardlytics chief executive and co-founder Scott Grimes said in a statement Despite the double-digit increase third-quarter revenues fell short of the 36 million to 38 million the company predicted in August Plus Cardlytics cut its earlier prediction for total 2018 revenues by about 5 to 146 million to 148 million The company posted a net loss for the quarter of 837 million compared with a 282 million loss a year earlier