DoorDash is ready to make a move on grocery delivery as a partner firm to larger companies And it doesnt get much bigger than their first big partner Walmart According to reports the goal is to give businesses an option over Instacart which controls the consumer experience end-to-end when it comes to delivery The DoorDash alternative will allow the business to maintain its direct face-to-face relationship with the consumer while serving as the back-end network that firms can tap to get their goods delivered The pilot will roll out in Atlanta but is slated for bigger things DoorDash hopes to become the omnichannel key for physical retailers that want to add a delivery button to their list of services offered Lots of firms want delivery but not every firm has the desire or resource base to build its own network You can use the term white label but our drivers still will often wear the DoorDash shirt and have the DoorDash bag said DoorDash COO Christopher Payne But if you go to Walmartcom and order from Walmart in Atlanta youll have no idea its from DoorDash Were very supportive of that scenario thats the DoorDash Drive scenario Were excited to build a business with them and provide this capability However DoorDash will have to give up that face-to-face user relationship that Instacart maintains a trade the company is willing to make because more deliveries mean more data which means more ability to hone refine and perfect its total offering It also offers DoorDash a natural expansion point from the brands original business of being a last-mile delivery service for the restaurant industry It turns out restaurant delivery is probably one of the hardest delivery use cases you have you have to get a pizza somewhere in 20 or 30 minutes or it wont be crisp and you have to get an ice cream cone somewhere before it melts Grocery delivery tends to be delivered earlier in the day which is before dinner or before you go to work Payne said That works out perfectly for us actually Payne continued because our drivers arent busy or are less busy than they would be otherwise Its a delivery window as opposed to one thats getting something to you at an exact moment and time Thats actually much easier and less demanding than a real-time delivery You Might Also Like Related Items doordash grocery delivery Instacart News partnership Retail walmart Whats Hot