Nordstrom Gears up for First Full-Line Store in Manhattan |
To draw in fashion-conscious customers and those on their lunch breaks Nordstrom is gearing up to open its inaugural full-line store in Manhattan The location will stock mens clothing along with shoes and grooming supplies in Midtown The New York Times reported We know a market like New York doesnt need just another place to buy a pair of pants Peter Nordstrom a company co-president told the Times The store which will be near many luxury apartments under construction will feature both shoe shiners and digital screens that can show custom-made jackets on a shoppers avatar In addition the store will have 16 tailors on staff Shoppers can even make returns through digital kiosks without interacting with a staff member For inventory the store will stock items at a variety of price points including Samuelsohn suits starting at about 1 000 and Vans sneakers at around 50 The news comes as Nordstrom debuted a new store design Nordstrom Local in early October in West Hollywood At 3 000 feet the location is less than 25 percent of the size of a regular Nordstrom Clothes and accessories are available to try on but the store wont actually have them in stock Instead after perfecting a customers look Nordstrom can either send a personal shopper to retrieve the goods from nearby locations in LA or arrange to have the goods shipped directly to the customers home Shopping today may not always mean going to a store and looking at a vast amount of inventory Shea Jensen Nordstroms SVP of Customer Experience said It can mean trusting an expert to pick out a selection of items The store also features a bar and functions as a pick-up and drop-off station for consumers Orders placed before 2 00 pm can be picked up on the same day Tailors are available to make alterations or to help members of Nordstroms Trunk Club You Might Also Like brick and mortar fashion Merchant Innovation New York News Nordstrom Retail shopping Store Openings Whats Hot